AIWO CDP Analytics

February Sales Analysis

Zoho Books Data — 5 Year Trend (2021–2026)

Generated

23 Feb 2026

Source: orders_zohoinvoice

Total Feb Revenue (5yr)

₹45.1 Cr

4,165 invoices across 6 years

Peak Feb (2025)

₹1.31 Cr

↑ 5,328% from Feb 2021

Feb 2026 (MTD)

₹57.9 L

978 invoices · ₹12L paid

Avg CAGR

173%

Feb 2021 → Feb 2025

February Sales — Year over Year

Year Invoices Total Sales YoY
2021104₹2.42L
2022617₹62.4L+2,479%
2023769₹87.8L+41%
2024611₹1.09Cr+25%
20251,086₹1.31Cr+20%
2026978₹57.9LIn progress

Sales by Category — February Trend

Stacked view showing category contribution each year

Supplements & Nutraceuticals

#1 Category

₹1.30 Cr

Total Feb revenue (5yr) · 5,458 line items

2021₹2.01L (85 customers)
2022₹41.1L (347)
2023₹22.9L (113)
2024₹21.1L (91)
2025₹38.0L (194)
2026₹5.3L (290) MTD

Top Products

Aiwo 181 (₹43.3L) · Omega 3 (₹18.9L) · Repatha (₹5.5L) · Curcumin Rich (₹15.7L) · Ashwagandha (₹3.0L)

Healthcation & Packages

#2 Category

₹1.19 Cr

Total Feb revenue (5yr) · 63 bookings

2021
2022
2023₹49.3L (5 guests)
2024₹41.9L (17)
2025₹27.7L (8)
2026₹0 MTD

Breakdown

Wellness Package (₹52.3L) · Wellness Services (₹37.0L) · Accommodation (₹29.6L)

Clinic Services & Therapies

#3 Category

₹57.5 L

Total Feb revenue (5yr) · 578 treatments

2021₹0.10L (4)
2022₹10.0L (30)
2023₹3.0L (27)
2024₹2.4L (28)
2025₹41.4L (61)
2026₹0.6L (25) MTD

Top Services

Physiotherapy (₹14.5L) · Sculpt (₹6.2L) · Mega Glow Therapy (₹3.8L) · Consultations (₹5.9L) · Facials (₹0.7L)

Lab Tests & Diagnostics

Growing

₹10.1 L

Total Feb revenue (5yr) · 177 tests

2021₹420 (1)
2022₹4.4L (2)
2023₹0.6L (6)
2024₹2.4L (10)
2025₹2.0L (34)
2026₹0.6L (32) MTD

Top Tests

IgG Panel (₹5.0L) · Dexa Scan (₹1.6L) · Epigenetic Kit (₹1.4L) · Gut Microbiome (₹0.8L) · RMR/VO2 (₹0.4L)

Food & Nutrition Products

Steady

₹16.1 L

Total Feb revenue (5yr) · 990 items sold

2021₹857 (1)
2022₹1.4L (57)
2023₹2.7L (16)
2024₹2.7L (28)
2025₹8.9L (70)
2026₹0.4L (272) MTD

Top Products

Fast Bar (₹4.3L) · Olive Oil (₹5.8L) · MCT Oil (₹4.7L) · Proasis Drink (₹0.8L)

Lifestyle & Others

Misc

₹35.9 L

Sales, shipping, medicine, misc

2021₹748
2022₹0.6L
2023₹0.8L
2024₹31.3L
2025₹3.2L
2026₹0.05L MTD

Includes: Generic "Sales" entries (₹20.6L), "Other Service" (₹12.3L), Medicine, Shipping charges

Category Mix — How It Changed

Feb 2022

₹62.4L total

Feb 2023

₹87.8L total

Feb 2024

₹1.09Cr total

Feb 2025

₹1.31Cr total

Feb 2026 (MTD)

₹57.9L MTD

Unique Customers by Category — February

Category 2021 2022 2023 2024 2025 2026 MTD
Supplements 8534711391194290
Healthcation 51784
Clinic Services 43027286125
Lab Tests 126103432
Food & Nutrition 157162870272

Key Insights & Observations

💊 Supplements are the backbone

Consistently the #1 category across all years. Aiwo 181 alone generated ₹43.3L in Feb across 5 years. Omega 3 variants collectively contribute ₹18.9L. Feb 2025 saw peak supplement sales at ₹38L with 194 unique customers.

🏥 Healthcation emerged as a game-changer

Started in Feb 2023 with ₹49.3L from just 5 guests. Became the #2 revenue driver with ₹1.19Cr total. High-value, low-volume: avg ₹19L per booking. However, Feb 2026 has no bookings yet — seasonal lag or pipeline issue.

🩺 Clinic Services exploded in 2025

Feb 2025 clinic revenue was ₹41.4L — a 17x jump from Feb 2024 (₹2.4L). Physiotherapy (₹14.5L) and Sculpt treatments (₹6.2L) drove this growth. Customer base doubled from 28 to 61. This signals strong clinic adoption.

🔬 Lab Tests — Customer base growing fast

From 1 customer in Feb 2021 to 34 in Feb 2025. Feb 2026 already has 32 test customers (nearly matching full Feb 2025). IgG Panel (₹5L) and Epigenetic tests (₹1.4L) are the premium offerings. Dexa Scans are high-volume entry points.

🥗 Food & Nutrition surging in 2026

Feb 2026 already has 272 unique food buyers — nearly 4x Feb 2025's 70. Fast Bar, Olive Oil, and MCT Oil are the volume leaders. This category is becoming a strong customer acquisition funnel with accessible price points.

⚠️ Feb 2026 watch items

At ₹57.9L with 978 invoices, Feb 2026 has high volume but low paid ratio (₹12L paid / ₹57.9L total = 21%). Zero Healthcation bookings is a concern. However, Food & Nutrition and Lab Tests customer counts are tracking well ahead of 2025.

AIWO CDP · February Sales Report · Data from Zoho Books (orders_zohoinvoice + orders_zohoinvoiceline)

Generated on 23 Feb 2026 · 4,165 invoices analyzed · 243 unique products categorized